The assistant every business runs, rendered as your brand. One shared assistant; each workspace fully separate, fully branded, so your customers only ever see your assistant.

Do I need my own AI model?

No. The platform runs the models. You choose which ones your workspace may use and whether customers pick one or get a single default — see Governance and models.

What do my customers see?

Your name, your colors, your web address or your embed, and answers from your content and your tools. Nothing names our brand unless you want it to.

Getting started walks through the five steps — workspace, web address, sign-in, systems, publish — and the guides cover each job end to end.

Documentation

Overview

English

On this page

Busymate AI is a white-label AI platform: you run bro — an AI assistant that can use tools — as your own product, under your name, on your web address, for your customers, connected to your own systems (through MCP, an open standard). It answers everyone, acts for signed-in customers, and hands off to a person on your terms. Busymate AI brings the assistant; you bring the brand and the data.

If you have customers who need help, answers, or actions taken on their behalf, Busymate AI gives you a production assistant without building one.

What bro is

bro is the assistant. One shared assistant serves every business, but each workspace is fully separate and fully branded, so your customers only ever see your assistant. bro can:

Answer questions in natural language, with streaming responses and Markdown formatting.
Act by calling tools — your tools — to read and change your customers' data, always within permissions you control.
Hand off to a person when a conversation needs one.

The same assistant, rendered as your brand. Nothing about bro names our brand to your customers unless you want it to.

What you get as a white-label

Your own branded assistant. A workspace with your name, logo, colors, welcome copy, and voice. See Getting started.
Your customers. Your customers reach the assistant on your web address — signed in with your own sign-in, or as visitors if you allow it. Their conversations, history, and data stay inside your workspace.
Your tools. Connect your own MCP server so bro can act on your customers' data — look things up, make changes, run your workflows. See Connecting your systems.
Human handoff. When the assistant reaches its limit, a teammate can step into the same conversation. See Human handoff.
Usage and analytics. See how much your assistant is used, per AI provider and over time, against your plan's limit. See Usage and analytics.
Governance. Choose which features are on, whether customers pick a model or get one default, and where your limits sit. See Governance and models.

How your customers reach it

You choose the channel — often more than one:

A hosted page on a web address you control (for example assistant.yourdomain.com), pointed at your workspace.
An embed on your own site or app — bro drops into a panel or a chat bubble, on your pages.

Either way, your customers see your brand, not ours. Setup is covered in Getting started.

Where Busymate AI fits

Busymate AI is the same technology that powers our own assistant — and it already runs live for outside partners, not just for us. That is the point: Busymate AI is universal. There is no special-case code for any one business. Every white-label is just another workspace, configured, never hand-coded — which is exactly why your assistant is stable, upgradeable, and gets every improvement the platform ships.

A note on honesty. These docs describe what the product does now, plainly. Where a capability is still being switched on for white-labels, the page says so and points you to the changelog — you should never be surprised by a gap.

Explore the section

Getting started — your workspace, your web address, your branding, embedding.
The assistant experience — what your customers actually see.
Governance and models — features, model choice, limits.
Usage and analytics — how much it's used, and against what limit.
Human handoff — bringing a person into the chat.
Connecting your systems (MCP) — let bro act on your customers' data.
Managing from chat — run your workspace conversationally.

Questions

What is bro?: The assistant every business runs, rendered as your brand. One shared assistant; each workspace fully separate, fully branded, so your customers only ever see your assistant.
Do I need my own AI model?: No. The platform runs the models. You choose which ones your workspace may use and whether customers pick one or get a single default — see Governance and models.
What do my customers see?: Your name, your colors, your web address or your embed, and answers from your content and your tools. Nothing names our brand unless you want it to.
Where do I start?: Getting started walks through the five steps — workspace, web address, sign-in, systems, publish — and the guides cover each job end to end.